Article: ICON Hair Products Reviews: What Longtime Customers Say
ICON Hair Products Reviews: What Longtime Customers Say
A lot of ICON customers found it the same way: through their stylist, at the salon. Then they kept using it for years. Their reviews on iconathome.com tell that story better than we could.
I.C.O.N. has been making professional hair care since 2002, and every formula is developed in Los Angeles. Here is what customers say about the products they use most, and which ones fit your hair type.
Found at the salon, kept for years
A good share of the reviews come from people who have used ICON for a long time, often after their stylist introduced them to it.
“Nothing makes my hair softer, and shinier than Drench. Have been using it for over 10 years and will not be changing any time soon.”
Jessica G., March 2025, on Drench
“I have been using ICON products for over 10 years exclusively and love the protein gel.”
Claudia D., June 2025, on Protein Volume Effect Gel
“Always nourishing. Works on my dyed hair and was wonderful when I stopped coloring and went all natural grey. This is the only shampoo that keeps my hair healthy and vibrant. Sadly my salon closed and it was the only one that carried I.C.O.N. Thankful that I am able to order online.”
Lyne P., May 2025, on Drench Liter
If your salon doesn’t carry ICON, or you want to keep using it at home between appointments, you can order it here.
If you have curly or wavy hair
Curly hair is where customers write in the most detail, mostly about two styling creams: Mesh and Curl Cream.
“I have curly hair (3b/3c curls) and this is the only product I have used for the past 4 years. My hair dresser turned me onto it and now I simply can't use anything else. […] Never get the build up feel or product flaking off my hair.”
Camille, May 2026, on Mesh
“Truly nothing better than Mesh for my curls! I’ve tried every curl product on the market and nothing defines my curls and makes my hair look and feel as good as Mesh”
Gabriela L., December 2025, on Mesh
How to apply it: for curls, put it on wet hair without emulsifying it in your hands first, then air-dry or diffuse. For waves, emulsify it between your palms, comb it through and blow-dry for more volume.
Curl Cream, from the India line, is the other favorite. One longtime customer with fine hair explains why:
“One of my favorite products. This leaves my hair soft, no frizzies and the curls defined. Been using this for years, along with other products in this line. I have fine hair and this does not weigh it down. Plus it smells great!”
Janet P., April 2025, on Curl Cream
“Great curl cream, makes my medium curls soft and frizz free. Don't have to use much (in fact, too much can make it heavy and greasy).”
JennZee, May 2026, on Curl Cream
A tip from customers: start with a small amount and add more if you need it. And to finish, you can apply India Dry Oil on almost-dry hair to seal in shine without undoing the curl.
For washing, Free conditioner hydrates and detangles instantly, leaving hair soft and light.
“Best hydration and detangle for curly hair !”
Talla, May 2026, on Free Hydrating Conditioner
If your hair is dry
For dry hair, the reviews point to Drench, the moisturizing shampoo Jessica and Lyne mention above. It is made for dry, dehydrated or dull hair and is gentle enough for daily or frequent use. Its natural match is Free conditioner, which also comes in a liter size.
“This conditioner is amazing. My hair loves it!”
Paw, July 2025, on Free Liter Moisturizing Conditioner
More options in our dry hair collection.
If your hair is fine or flat
Fine hair needs body without weight. Body Volumizing Foam adds volume and includes heat protection, so you can apply it before blow-drying.
“Very light and volumizing”
Sandra S., April 2026, on Body Volumizing Foam
Claudia’s favorite, Protein Volume Effect Gel, gives body with a firm structure and leaves hair soft, with no residue. And if you use Free conditioner, apply it from mid-lengths to ends only, avoiding the roots.
Liter sizes and refill bags
If you go through a lot of shampoo, the favorites come in liter sizes, and Drench and other shampoos and conditioners come in refill bags. One customer finds the bag easier to use than the large pump bottles, and Claudia likes that it means less waste.
“I’ve been using ICON Hair products for years exclusively and love them! Excellent idea with the refill bags mindful of waste and like the metal bottles.”
Claudia D., June 2025, on the Moisturizing Shampoo Refill Bag
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