Frequently Asked Questions about Blonde & Bleached Hair
How often should I use a purple shampoo?
Purple toning shampoos like ICON's Pure Light are recommended no more than once or twice a week, alternating with a moisturising shampoo. Overuse can leave an unwanted violet tint on very light or platinum blonde hair.
Why does blonde hair turn yellow over time?
Bleaching removes the hair's natural pigment, but residual warm tones (yellow, copper) surface over time through oxidation, sun exposure and mineral deposits from tap water. ICON's Pure Light Conditioner neutralises these warm tones with every wash, maintaining a cooler, brighter blonde.
Which products are essential for bleached blonde hair?
Three essentials: a repairing shampoo (ICON's Cure Shampoo) to address structural damage from bleach, a purple toner (Pure Light) to neutralise brassiness, and a deep-repair mask (Organic Treatment or Supercharged Mask). Bleached hair has lost part of its protein structure, so repair is as important as tone maintenance.
What is the difference between ash blonde and platinum blonde hair care?
Both benefit from toning products, but platinum blonde is more porous and requires more intensive repair. Ash blonde hair tends to be healthier and mainly needs tone maintenance. For platinum, prioritise protein treatments and masks in addition to purple shampoo. ICON's full blonde routine covers both.
Can I use heat tools on blonde hair without losing my colour?
Heat itself does not change tone, but it does accelerate oxidation and damage the cuticle, which causes colour to fade faster and brassiness to appear sooner. Always use heat protection before styling, keep temperatures as low as possible, and use a toning conditioner regularly to offset the effects.
