Our story: A Vision That Transformed Beauty
Since 2002, I.C.O.N. was born with a clear purpose: to revolutionize the beauty industry through innovative products and a sustainable business model. Our mission has always been to prioritize both the professional stylist and the end consumer, creating high-quality formulas made with natural and organic ingredients from sustainable resources that care for the hair while respecting the environment.
In a constantly evolving world, I.C.O.N. continues to set trends. We stay ahead of the curve with avant-garde concepts, specialized education, and inspiring collections that support both professional salons and their clients. I.C.O.N. is a commitment to professional artistry, conscious beauty, and business growth.
A Global Brand with Local Soul
Although we are a global brand present in approximately 36 countries, our heart and operations are strategically divided to ensure excellence:
- Product Development (Los Angeles): All I.C.O.N. products are developed in Los Angeles. We take pride in working directly in our local laboratories. By collaborating hand-in-hand with our chemists and overseeing production on-site, we ensure that every single product meets our rigorous standards of quality and performance.
- Corporate & Education HQ (Vigo, Spain): Our European headquarters in Vigo houses our advanced corporate offices and a world-class Academy. It serves as a hub for professional education, attracting stylists and industry experts from all over Europe.
Co-Founder & Creative Director
Chiara
Chiara began her career as an international artist, but soon discovered her true calling: research and product development. Her mission is clear: to explore new ingredients and merge them with innovative ideas to transform the hairdressing industry.
Based in Los Angeles, she works with restless passion, perfecting every detail and ensuring that every formula, whether new or existing, consistently exceeds expectations. Chiara’s passion, creativity, and vision are the driving forces that define the spirit and soul of I.C.O.N.
CEO
Jorge Rubín
A brilliant entrepreneur and salon owner, Jorge Rubín has his finger on the pulse of the professional industry. His extensive experience has allowed him to understand not only the inner workings of a salon but also how to evolve and anticipate market needs.
As a master communicator and marketing expert, he has pioneered new philosophies that integrate creativity and business strategy to drive salon success. His personal motto, "Start doing today what will truly matter tomorrow", reflects his visionary ability to capture the attention of new consumers and create memorable experiences, both inside and outside the salon.