How to Cover Gray Hair in 10 Minutes

Gray hair is inevitable, but living with it is optional. Today, hair color has evolved into faster, more effective solutions. Flash I.C.O.N.’s new color covers gray hair in just 10 minutes, delivering natural, long-lasting, professional results.

Why is gray hair harder to cover?

Gray hair doesn’t just lose pigment—it also changes in structure. It tends to be more resistant, drier, and has a tighter cuticle, making it harder for color to penetrate properly.

That’s why not all dyes work the same. The key is choosing formulas specifically designed for this type of hair, especially when the percentage of gray is high.

FLASH Color: full coverage in record time

FLASH Color is designed to treat gray hair, delivering 100% coverage in just 10 minutes, with a natural, even finish.

What sets it apart is not only its speed, but also its durability: the color lasts until the hair grows out.

This makes it the ideal solution for those seeking real, long-lasting results—not temporary fixes.

Ideal for high percentages of gray hair

Unlike more superficial solutions, this color is specifically formulated for people with more than 50% gray hair, where full and even coverage is essential.

Its formula works even on resistant gray hair, ensuring a uniform result from the very first application.

The technology behind the results

The secret lies in its high-performance micropigments, designed to penetrate the hair fiber more quickly.

In addition, its oxidation system gently opens the cuticle, ensuring:

Fast color development
Even coverage, even on stubborn gray hair

How to choose the right shade

To properly cover gray hair, it’s important to understand how color behaves depending on its level:

Darker shades (levels 3–5): contain more pigment, allowing for more direct and effective coverage.
Lighter shades (levels 6–9): contain less pigment, so they require more lift to help the color set properly.

The darker the shade, the more coverage it provides thanks to its higher pigment content.
The lighter the shade, the more it needs to open the cuticle for the color to set properly.

If you are uncertain on what color to use, we recommend to go one shade lighter.

A color range designed for every need

FLASH Color offers a range of shades designed to adapt to all hair types and desired results.

This range includes ash, warm, brown, and golden tones.

The result: a tailored color with a professional finish, fully adapted to each individual.

Color enriched with high-quality ingredients

FLASH Color is enriched with botanical ingredients:

Bamboo Extract
French Rose Extract
Desert Harvest Extract

In addition,a clean formula:

Ammonia-free
PPD-free
Resorcinol-free
Petrolatum-free
Vegan & cruelty-free

How to apply it at home

The process is quick and simple:

Mix color and developer (1:1)
Apply to dry hair, focusing only on your regrowth
Leave on for 10 minutes (up to 20 for resistant gray hair)
For levels 3 to 5, mix with 20-volume developer
For levels 6 to 9, mix with 30-volume developer
Rinse, shampoo, and condition

Who is it for?

People with more than 50% gray hair
Those looking for a long-lasting result
Root touch-ups between salon visits
Busy routines with little time
Anyone wanting professional results at home

No mistakes, professional results

One of the biggest concerns when coloring at home is simple:
“Am I doing this right?”

FLASH Color removes that uncertainty.

Each pack is designed to deliver perfect results from the very first use and includes:

The selected shade
The exact developer needed for that shade

With your first purchase, you will receive a bowl and brush as a gift.

The result?

Even coverage, even on resistant gray hair
Long-lasting color—in a flash ✨